There was a time when you could tell if an artist walked in the room. They didn’t have to utter or speak a word. Whether it was in the style of dress, hairstyle or just vibe, you knew right a way that he or she wasn’t like the rest. Others may have believed them to be weird but this is the way it’s supposed to be with artists. They shouldn’t blend in among the masses.
I often consult with artists who have nothing that identifies them. Nothing! It’s like they all come with the same “kit”. Throw on a cap, a t-shirt, gym shoes, and they’re ready for the photo shoot. With all of the millions of people on Myspace and Facebook pushing there shit, you’re gonna have to do a little more to stand out, homie. Be different! Don’t become easily forgettable. Make a statement with your image. Kanye crafted an identity. So did T-pain, Snoop, and Lil Wayne. This gives them cult-like status.
Your music is an escape for your fans. You have to invite them into a world beyond the ordinary. Artists who do this have the greatest chance at a long career. Others need beefs to keep their careers alive. Be as artistic with your image as you are with your music and you’ll become a trendsetter not a follower.
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What Makes You Unique as an Artist?
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